About Us
Farhad Noorzay, Founder and CEO
Farhad here 👋 I was a software engineer for over 10 years at some of the most popular tech companies in the world. Hoopfit was born out of my garage (pictured above) right here in Cupertino, CA.
I built Hoopfit because it’s something I’ve always wanted. As a kid, I didn’t have access to trainers or camps, and now, as an adult, basketball is how I stay in shape, stay active, and have fun with friends. It’s my much-needed competitive outlet.
During the lockdowns of 2021, I struggled to stay motivated and active. I’ve always hated running and other fitness equipment, but I love basketball. I wanted a way to have an awesome at-home basketball workout to stay in shape, improve my game, and reduce the chance of injuries.
I'm on a mission to make basketball training and fitness available for players of all ages and skill levels.
Founder Interview
What is Hoopfit? Who is it for? What makes it unique? Hear from our founder and CEO, Farhad Noorzay.
Who is Hoopfit for?
Hoopfit is for anyone who loves the game. Whether you’re a young kid chasing NBA dreams, an adult who plays pickup games, or someone who uses basketball to stay active and healthy, Hoopfit can help you improve. Even beginners learning to play basketball for the first time can benefit from Hoopfit.
